When you hear the word Meta tag, what hits your mind? Do you think that it is a complex algorithm that can only be understood by expert developers? Well, No. Google or other search engines use a Meta tag, and it provides data about your page. These include things such as keywords, author, and description respectively. These are the most relevant Meta tags for SEO in 2018. You can use a tool such as SEO Powersuite Website Editor to check for Meta tags on your website. Meta tags help to describe a page on your website in a suitable manner for search engines. And this article will show you how to use SEO Meta tags for Google in 2018.
Are Meta tags useful for SEO in 2018?
Well, everyone wants their site to have a high ranking on Google, and some of the most effective ways of doing this are by achieving user satisfaction and having high-quality content. Therefore, ranking high does not simply depend on ion Meta tags. If you use those (Meta tags) correctly, you can rely on them for more than ranking pages. They can help you to enhance click-through rates using tools such as Serpbook. Additionally, Meta tags are useful when it comes to improving the appearance of your website in browsers.
You, however, need to understand that search engines have become better at reading and understanding HTML in 2018. This means that they don’t have to depend on data such as Meta tags.
Common Meta tags
One of the most common Meta tags is keywords. Keywords don’t influence your page ranking on Google. However, it is not advisable to stuff them because you may see a decline in the performance of your page. Google states that they don’t put the keywords Meta tag into consideration when they are ranking pages.
In previous years, the description Meta tag was useful when it came to providing information about a page that would be needed to match it to the search term keyed in. In 2018, however, the search engines do not need to rely on it because they are able to understand all the content written on your page. Google advises you to avoid having duplicate descriptions on your page because they may reduce your ranking. Albeit, when written authoritatively and uniquely, your site stands a better chance in SEO.
We also have robots, which are optional but are used by Google.
Keep in mind that earlier, search engines looked for hidden HTML tags such as the ones listed to improve the search engine results. In 2018, search engines have moved past that, and they no longer rely on them for page ranking. Google has made this quite clear, and numerous tests have proven this fact. However, much as Google doesn’t use the description Meta tag for ranking pages, it can use it to come up with search snippets.
Best practices for SEO Meta tags
- Meta content type
These are essential for your website because they inform the web browsers how to decode a page. Failure to include them would lead to undesirable end-results. A good example is such as
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8” />
The title is a very crucial part of SEO Meta tags. You need to ensure that each title is unique on every page on your site. Most importantly, the title should not exceed 70 characters. Normally, the title appears like this:
insert your title
- Meta description
As mentioned before, Google can use a description Meta tag to create a search snippet. The snippet should not exceed 160 characters. It is used to summarize the contents of your site’s page. Ensure to keep it brief and avoid a lot of fluff. Mostly, developers write it as a call to action. Google states that a good Meta description needs to look something like this.
- View port
The viewport informs web browsers on how to control your website page’s dimensions. It also ensures that the dimensions are up to scale, particularly for mobile viewing. A viewport Meta tag should appear like this.
This guide describes how you can use SEO Meta tags for Google in 2018, but as you have seen, you don’t need to rely on Meta tags for page ranking. Meta tags, however, are useful for other things such as improving your website’s display on web browsers, on social media sites, and search engines among other places. The most common Meta tags include keywords, description, and robots. There is a specific way that you are supposed to write them if you intend to improve the performance of your page threat synonym.