We live in times of algorithms and AI. Updates and upgrades are an essential part of every software program and people always look forward to the new things, which they are going to experience the new updates. We are well aware of the extensive use of Google across the globe. It is the most widely used search engine and it wouldn’t be wrong to say that it is the messiah of this advanced, digital age.
The news about the latest Google algorithm has been in the air for a while and now it is updated. With my subscription to one of the Frontier deals, I found out that the newest algorithm update was done on August 1st, 2018.
Let’s first know a little about what Google algorithms are. They are a complex system that is used to retrieve data from the search index and then instantly deliver a list of the best possible results for the query at hand. The Search Engine essentially uses a combination of a number of ranking signals and algorithms to deliver the web pages according to the relevance on the SERPs. Let’s explore the major areas and effects of this latest algorithm.
Low-Quality Websites are not penalized
Whenever a new algorithm update rolls out, website owners are really quick to assume that the sole aim is going to be penalizing the low-quality sites. But this is not what the new Google algorithm is going to do. It is more aimed at improving the organic search results and it is going to prefer the relevant content. Let’s discuss it in detail.
Relevant Content is benefited
The latest update is more about content relevance than quality. In other words, it is not about penalizing sites but it is focused on essentially improving the quality of Se Rps. For instance, if the content provides the best answer to the query at hand, Google will rank it on the top, no matter what the quality is.
Targeted and highly specific content will definitely outrank the broad and generalized content according to these new rules. The negative effects would be on the sites and content that exhibit a range of long tail searches.
Take this instance. If there is a query that ‘which is the best hair conditioner’, the blog posts revolving around the proper suggestions (with names) will top the list. Even if it’s not recently updated, the page with relevant suggestions will be ranked on the top in the SERPs. Interestingly, the websites, which were not ranked very high before the update also popped up higher due to relevance.
Duplicate/Near Duplicate Content is Not Benefited
Websites, which had duplicated or plagiarized content, lost their ranking. It is actually a good step and in this age of fake news, Google clearly sees the essential need for more accountability for the facts and figures. Because of this recent update, most of the tabloid newspapers have lost their rankings for evident reason-the repetition of the same news (hence, plagiarism). Even sites like Buzz Feed saw a good 30% drop in the visibility.
Moreover, song lyrics and dictionaries were demoted and that’s in favor of the featured snippets by Google. On the other hand, broadsheets, which are mobile-optimized and digital friendly, have gained visibility in the Se Rps.
Lost Rankings Can’t be fixed
Google was pretty clear—there’s actually no way to recover the visibility loss. Well, it doesn’t mean you are doing something wrong essentially. The only problem is with the relevance to the queries and not with something that you are doing with the website. The new algorithm must have recognized some better content as compared to yours in terms of relevance. The only thing that you can do is to improve your site. Here are some suggestions:
- Run audits and do not panic. In case of visibility loss, make sure that you rule out any cause of penalties. Check if there are any technical mishaps such as page speed issues, broken links, and so on, and just fix them.
- Follow a search community and discuss the matter with them. Because it’s not just your site that is affected. If the reason is the recent update, many websites would have been affected. Monitor the sites in your niche or industry and confirm the actual reasons of the lost rankings. The point is to ensure that your site is not an isolated case.
- Analyze your competitor sites and improve accordingly. Whether it is the reviews, videos, or guides that your competitor is offering in the content and attracting the visitors or any other reason for that matter, find it and improve your site according to it.
If you have a subscription to one of the high-quality ISP s such as Frontier Service , then do skim through Google’s Quality Raters’ Guidelines. It will help you improve your site too.