It is tempting to invest in cheap SEO pricing packages, especially if you’re a small business with a limited budget. These packages make tall promises, offer quality assurances, and say they’ll deliver quick results.
Unfortunately, in most cases, the companies aren’t able to live up to these promises. That’s why it is important to take more than price into consideration when you’re choosing SEO packages.
This article mentions some of the most important reasons why you should avoid cheap SEO packages entirely.
1.They Don’t Include the Basic SEO Strategies
The most basic SEO strategies are often the most labor-intensive and time-consuming. Techniques like link building, content creation, and technical SEO require a lot of investment from the SEO service provider.
Cheap SEO companies usually don’t have the staff or the resources needed to handle such a work-load. They offer basic-level, easy services that don’t provide sufficient returns.
For example, if they do provide content marketing services, they don’t focus on creating long-form content. Most of their articles are 300-500 words, which is dangerously close to being thin content.
According to Google, thin content doesn’t provide any real value to the search engine users. That’s why websites with primarily thin content will never rank high.
All services provided by cheap SEO companies are similarly shallow. It is possible to find affordable services without compromising on quality.
For example, you can hire SEO professionals from other countries with lower prices to get good services without burning a hole in your pocket.
2.Bad Quality Link Building Does More Harm than Good
Link building is the most time-consuming and difficult strategy in SEO. Experts first need to create long-form content of anywhere between 1,000 to 10,000 words.
They then need to reach out to various publications and high-authority platforms to get backlinks from them. Link building requires a lot of thought and planning. Experts use strategies like:
- Sending outreach emails.
- Guest posting.
- Creating skyscraper content.
- Finding unlinked brand or product mentions.
- Taking over low-quality links with better content.
- Taking over broken links.
All of these strategies require skill and experience. Many cheap SEO pricing packages include many inferior and often illegal strategies. This means that the professional will purchase links from websites like Fiverr, get links from link farms, or multiple low-quality sources.
This doesn’t just ruin your company’s reputation, but will also attract the negative attention from Google. Some algorithms will exclusively target companies with bad backlinks.
2.Cheap SEO pricing Packages Aren’t Flexible or Customizable
There are no one-size fits all when it comes to search engine optimization. Your SEO approach should be dictated by your target audience, location, industry, competition, and other such factors.
This means most SEO professionals will start from scratch after they conduct a thorough audit of your current website or online presence.
They will look at your target audience, industry, competitors, products, services, and even your existing customers and their concerns before creating a plan.
Naturally, this requires a lot of time and effort. SEO experts must also conduct keyword research and find good backlink sources for your company.
Cheap SEO professionals don’t offer highly tailored or customized services. They only provide standard SEO plans that include the bare minimum.
These won’t get you the results you need. It is possible to gain a little traffic boost from low-quality campaigns, but that’s just touching the tip of the iceberg of SEO’s potential.
SEO can be used to establish authority, earn customer trust, create long-term domain authority, and gain other such benefits. This can’t be done if you invest in a cheap plan.
4.They’re Not Interested in Long-Term Relationships
Companies that offer cheap and limited plans aren’t committed to long-term relationships with their clients. This means they don’t have anything holding them accountable.
Legitimate SEO companies spend a lot of time and effort in acquiring long-term clients. They endeavor to provide good-quality services because they want to retain their clients.
If there’s no incentive to like this in play, SEO experts are more likely to take shortcuts or compromise on the quality of their technique.
That’s why it is important to invest in good quality plans. SEO is a long-term strategy that works like compound interest. The longer you work on the strategy and maintain SEO, the better your ROI will be.
A long-term association with SEO companies will also help improve marketing campaigns over time. Experts work better if they’re familiar with clients, their company, and their products. Long-term partnerships are beneficial to both the marketer and the business owner.
5.They’re Not Capable of Providing Long-Term Strategy
Because cheap SEO companies aren’t interested in creating long-term relationships, they’re also well-equipped to handle long-term SEO strategies. They focus on quick results and fast revenue. This vision is usually aligned with business owners who don’t understand the true potential of SEO and want quick results.
A true SEO strategy requires a significant amount of early investment and effort. However, business owners don’t see any results of these efforts for several months or even a year. It takes time to crawl to the first page of Google, especially if you’re in a competitive industry. It is even more difficult to gain ranking if you’re targeting high-search volume keywords.
Cheap SEO pricing packages only include strategies that show temporary improvement in rankings. That is a waste of time and money because the results will slip away after a while. Even if the SEO experts use good strategies, they will need a long-term plan to maintain the high ranking.
A good SEO package will help you avoid all of these problems. Search engine optimization is a highly competitive field. If you want to gain an edge over the competitors, you need to set a solid foundation.
The best way to do that is to hire a trustworthy SEO company with a good reputation and which offers an affordable SEO pricing packages.
There are several resources available online to help you find reliable SEO professionals. You can compare different plans, study what they have to offer before you make any decisions.
Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.