When we people shop for groceries, we want the meat and produce to be fresh. We really appreciate good customer service. And we like a bargain very much.
When it comes to customer satisfaction at the supermarket, you will see various surveys that rank different grocery stores at the top. Sometimes you are king of the hill, and sometimes you are not.
A new survey which puts Kroger at the top. Kroger! That is a different result than some other surveys we have seen.
Morning Consult, a public opinion data company, got the opinion of nearly 200,000 consumers on 500 of America’s biggest brands.
When we talk about grocery stores, 53% had a favorable view toward Kroger. Whole Foods was second with 48%, and Safeway followed at 40%. Regional chains Albertsons and Publix were each at 33%.
If you are going to check out any these supermarkets to see if you like them as much as other customers do, you must check out our tips on saving. Here are our money-saving secrets for shopping at Kroger, Whole Foods and Publix.
No matter where you are grabbing your grub, please do not miss our 11 smart changes that’ll save you big bucks at any supermarket.
What is the Best Grocery Store? Depends Who You Ask.
So according to this recent kroger survey, Kroger is king. Yay, Kroger! But like we mentioned, different surveys have shown us different positive results.
For instance, the American Customer Satisfaction Index conducts an in-depth survey of customer satisfaction at grocery stores each year. Most recently, the highest-ranking chains in ACSI’s survey were Trader Joe’s, Publix, H-E-B, Aldi Wegmans and Whole Foods, in that order.
Kroger was in the middle of the pack.
Ranked lowest: Walmart
Walmart was also at the bottom of Consumer Reports’ grocery store ranking. Consumer Reports surveyed its readers, asking them to rank supermarket chains based on factors like freshness,cleanliness, selection, customer service and prices.
In fact, Walmart is routinely ranked the worst for customer satisfaction among the grocery stores, even though more Americans buy their groceries at Walmart than anywhere else.
Time magazine spells out the reason that why Walmart has become Americans’ most popular destination for groceries: “For a large portion of shoppers, price simply trumps all when it comes to groceries.”
If you are shopping for food at Walmart, you are probably doing it to save money. Here is how to save even more money there.
Your Turn: Where is your favorite place to shop for groceries, choose it?
Mike Brassfield (email@example.com) is a senior writer at The Penny Hoarder. Full disclosure: He personally shops at Publix, Aldi, Winn-Dixie or Walmart, depending on his family’s needs and what’s on sale.
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