Beverages are one of the most important products of any store. In the modern world, people love to drink beverages as a refreshment drink. The stores and bars always focus on the top brands of beverages that are popular in public to generate good profits. Beverages include alcoholic and non-alcoholic drinks that are mostly found in any retail store or bars.
According to a report by consumer insight organization, the premium drink brands were mostly consumed by the people of age 18-34 group. The brand’s sales increased up to 54 per cent in the starting of this year. Despite premium brands, the sales of spirit (super-premium brand) also increased up to 12 per cent in 6 months. This shows that the trend of beverages is getting high with the passage of time.
The trend is not limited to premium brands in the report it was also found that the sales of soft drinks also increased in recent years. These stats show that beverages aren’t limited to small market but grow itself into a big business. Ignoring the major drinks or lack of proper displaying methods can make you suffer from a great loss.
In the summer season, the sales of different beverages always increase. To come up with the best strategies you need to represent your drinks in effective way. This blog will provide top ideas to boost the sale of your beverages.
Get A Good Display:
Whether you are running a bar or a retail store you will always need to come up with trending ideas to display your beverages. The stores do have a certain section of beverages but often lack good displays. The multideck fridge can fill the display gap by its inside shining light that glows your beverages.
Present The Right Beverage:
The beverages are offered by every store but if you notice you will find that some of the stores or bars are getting more sales of their beverages. This is how they read customer behaviour and offer those drinks that customer needs. Instead of going to the oldest or latest drinks go with the customer’s thinking.
Get The Right Balance:
The right balance in your beverages shows how professional you are. You need to divide the beverages into three types, first, those which are alcoholic premium, second the high premiums and third the soft drinks. Place the most demanding beverage on the hot spot of your display fridge to get attention.
The Right Temperature
Your beverages should be stored in the right temperature to get a proper chill. The chill drinks will boost the sales of your beverages as compared to the warm drinks. Always store alcoholic drinks separately to get the optimum temperature.
Optimize Your Space:
In many stores and bars, space isn’t utilizing properly. The freezers aren’t enough to store the maximum beverage items. Some of the stores don’t utilize their front space. It’s important to use your maximum space. You can offer your premium drinks in front of your counter.
Get A Great Look:
Your beverages always need space in a freezer. You cannot give a good impression to your customers until and unless your display fridge is properly clean and the beverages stored looks great. You need to store the beverages on proper shelves of your freezer. Never overload the shelves that look messy.