When you’re running a business, your main concern is expanding your reach and building your brand’s popularity. Every business wants to be where their audience is. If you know where you’ll find your prospect customers, half of your marketing efforts can be cut down. Same is the case with the fashion industry. I’ve done some research, and I think that fashion retailers should not ignore building their presence on mobile apps. Recent statistics reveal that there were about 194 billion app install in 2018. Furthermore, the conversion rate is three times higher in mobile apps as compared to websites.
Further still, 53% of users prefer making their purchases from company-specific mobile apps. These statistics reveal that no matter what type of business you have, having your own app is a growing need.
Asides these statics, I’ve rounded up some reasons why fashion retailers should start focusing on m-commerce and primarily on mobile apps.
A Seamless User Experience:
I’m someone that has literally no time to go shopping. On my days off, I’d rather spend my time inside, a novel and a cup of coffee (basic? I know). Having access to all types of designers, clothing, and accessories at the tip of my fingers is a bliss. Trust me when I say that, there are millions of users out there that desire this type of ease-of-use and convenience. As compared to other platforms, mobile apps can provide a more seamless shopping experience to your customers.
Furthermore, not all fashion retailers have gone mobile yet, this means that by getting a mobile app developed for your business, you will have an upper hand in the market.
Personalized Shopping Experience:
The main goal of every retailer is to drive more sales. So if you can provide your customers with a platform that features a friction less purchasing route, your customers will be able to get whatever they want anytime they want. If you can provide your customers with a more personalized shopping experience, you will notice a boost in your sales by a milestone. This is the primary reason why major e-commerce businesses are focused on providing highly personalized services. Here’s how they have leveraged mobile app development to help them provide a personalized shopping experience:
- Use your customer’s location and provide them localized design trends and products. The recommendations delivered to individual users will depend on their location.
- With respect to a customer’s shopping history, you can send customers personalized updates and notifications.
- Provide a feature that allows users to save their favorite products, and then, notify them when that product goes on sale.
Mobile Apps Are Engaging:
When you want more sales, you find ways to attract user’s attention, how is this done? By providing users with engaging and entertaining content. You add some extra features and entertaining activities in your mobile apps to keep your users engaged. Take the example of Sephora. Sephora’s mobile app is integrated with AI and VR technology that allows users to try on and experiment with various makeup products.
Another thing to take into account is user retention. Most of the time, users tend to forget about your brand altogether, or, they end up finding some other retailers. It can be hard to re-engage your previous customers via websites and other platforms. But mobile apps enable you to send push notifications to your customers to keep them engaged and keep them coming back for more.
24/7 Access to Customers:
One of the greatest advantages that fashion retailers have with mobile apps is that they can provide 24/7 services to their app users. As compared to brick and mortar stores, customers no longer have to worry about opening or closing times, they can place an order any time and any day.
Considering the fact that the majority of customers prefer to shop by using a brand’s mobile app; and also noting that in 2019, people spent 90% of their mobile time on using mobile apps. It’s quite clear why fashion retailers should not ignore using mobile apps. By advancing your retail business to mobile applications, you will be able to engage a greater audience, drive more conversions, and increase your revenue.
The fashion industry has always been infamous for not incorporating current and upcoming technological trends. But, with the growing customer’s need for convenience and ease of use, digitizing your businesses is becoming a necessity. There are a number of major fashion retailers that have already integrated mobile app technology in their business, and if you haven’t done so, then you’ve already read some of the reasons why you should start using mobile applications.
If you have any questions, or if you’d like to add something, feel free to leave a comment below.