Visual marketing has become an integral part of modern marketing. Our attention spans are shrinking, and marketers have an even more limited opportunity to market their offerings.
Content marketing loses its effectiveness without the aid of visuals. To make your content marketing efforts more productive, you’re going to need to focus on including valuable visuals such as infographics in your content.
The modern marketing industry is blazing forward, and visual appears to be a vital component of the overall marketing strategy for most marketers.
Here are some visual marketing statistics that will help you accelerate your growth in 2020:
Marketers are willing to pay more for visuals:
According to a survey, 32% of marketers were positioned to spend 30% or more of their budget on visuals.
This trend is only going to increase as more and more marketers realize the impact that visuals have on a piece of content.
Stunning visuals add authority to your website. Think about it. Would you trust a site that has overused stock photos or a website that has fresh, original images?
Visual content increases the time a person spends on a web page. If your visual content can provide value to your audience, they would consider returning to your site more often and giving you more chances to increase conversions.
Businesses are also interested in taking an inbound approach to marketing. So, having a free live chat app for websites can help facilitate
If a slowly growing majority of marketers are investing in having quality visuals, it makes sense for you to check the trend out as well.
Stock images and original graphics are in close competition:
Stock images are easy to use, and there are plenty of websites out there that allow you to use copyright-free photos for free.
While this seems great and all, most stock images get overused.
When you think of a hospital advertisement, what is the first thing that comes to your mind? It is probably an image of more than four people standing with their hands crossed and with a smile on their faces. Half of them are maybe in scrubs while the other half are wearing white lab coats.
Original graphics or photographs, on the other hand, provide users with something that they’ve never seen before.
While original graphics provide high-quality, they often are most costly to produce. If you’re not particularly talented at graphic design, you would need to hire a freelancer or a professional graphic designer.
In 2018 marketers used stock photos 40% of the time while they used original graphics 37% of the time.
In the future, we can expect marketers to increase their use of original graphics since they yield the most engagement. Around 40% of marketers say that original graphics like infographics perform the best and drive the most traffic.
Hiring freelance designers are slowly being phased out:
In the past (and even not to some extent), businesses started relying on freelancers to create visual content for them.
Freelancers are cheap, they get the job was done on time (mostly), you don’t have to pay salaries, and if you feel that you didn’t get what you wanted, you could always get a refund.
Currently, freelance marketplaces are being flooded by inexperienced people. These people, while being cost-effective, don’t have the skill set required to create compelling graphics.
Only 10% of marketers used freelancers to get their visual content. This is a 150% decrease from 2016.
The decrease in freelancer use might have many reasons.
There are free online tools available like Canva that you can use to create high-quality graphics. From banner ads to business cards, you can get it done on Canva. Plus, the learning curve isn’t steep, and you can become reasonably good after a bit of practice.
The need for visual content is growing so much so that marketers prefer having an in-house graphic designer. That way, they can give instructions and explain what they want. Moreover, they can hold the inhouse designer accountable.
Video is here to stay:
According to Hubspot, 54% of consumers said that they wanted to see videos from brands.
Video content is engaging. When we watch a video, we are using multiple senses like sight and hearing.
If a video is entertaining or provides us with value, we’re going to watch it and give our 100% attention to the video.
YouTube should be your guide for video-related information.
David Dobrik, a popular YouTuber who appeals to a younger audience, usually posts entertaining videos and around 4 minutes and 20 seconds in length. While other YouTubers seem to be increasing the duration of their videos.
By understanding how an entertaining YouTuber creates videos, you’ll get some insights on how you can make your videos more appealing to an audience.
Video content is also great for tutorials. Google, Hubspot, and other platforms offer training videos on YouTube.
Lives videos are also gaining traction. Living in the moment and experiencing something that is happening right now is what makes live videos so engaging.
According to Telescope, live videos have an engagement rate of 4.3%, while non-live videos have an engagement rate of around 2.2%.
Infographics are essential for visual marketing:
Visual content is easier to digest.
When given an option between reading five pages of text or looking at an infographic, an increasing number of people would choose the infographic.
We’re able to digest visual content more efficiently. Information present in visual form is simpler for us to remember as we’re using more of our senses.
Infographics have the potential to increase your web traffic by around 12% or even more if you’re dishing out some exceptional content.
Infographics are easy to incorporate into a blog. They also do well as a standalone post, such as a tweet on Twitter or Instagram posts.
For marketers, the quality and quantity of the visual content that they use will affect their ability to make sales and conversions.
By using high-quality visual content that provides value to your audience, you can expect to see your content do well on the SERP as well as help your business grow and expand.
Hamzah Adil is a digital marketing executive who loves enjoys all aspects of digital marketing. He is presently working with a startup that has developed a new live chat application called SwiftChat.
Twitter Handle: @HamzahAdilAli