Most people think that image consultants only teach you about how to dress and present yourself. That was a while ago. Now, businesses are realizing the importance of having an image consultant or a corporate trainer to develop the business’s professional image. An image consultant can coach your workforce, improve communications, and ensure you maintain a consistent professional image.
Here are some ways you can go about choosing the right corporate trainer.
1- Do an Online Search:
Online searches are a great way to start. Whether it’s a fresh search or through references, do an online search. Look for reviews of what others have written about their experiences with that particular image consultant.
Image consultants train people on how to manage their first impressions, brand, and reputation. Therefore, it is important to see how they manage their own brand first. Look at their website and LinkedIn profile to get a clear insight. Gauge their online presence to see if they are managing their own brand well. Their online activity will help you make an informed decision.
Before you choose an image consultant, make sure they are certified.
2- Check for References:
Talk to people who have hired an image consultant. Ask for some references and take suggestions before you start researching. References will give you good information about the work portfolio of the image consultant. You can get an idea of whether the image consultant is a good fit for you or not.
3- Determine Your ‘Why’:
Before you start your research, there is one question that you need to answer – what is the purpose of hiring the image consultant.
Every organization has a different purpose for hiring an image consultant and you need to know your ‘purpose’. Is it office etiquette, executive presence, dining etiquette, etc.?
Image consultants come with different types of skill set and not everyone would be a perfect fit for you. When you have a clear idea of your requirements, it will help you focus your search. Just answering a few ‘whys’ will help you to choose the right image consultant.
4- Understand Their Offering:
Every image consultant offers special packages or has certain specializations. It is important that you match your training needs with the services they offer.
Check what topics they are covering and specialize in – like communication, appearance, online presence, etc. If you looking for the same requirements, join hands with them otherwise look for someone else.
Some consultants have fixed training topics or programs for executive training while others are more flexible. Go for someone who can create customized training for your organization.
5- Hire Those With Executive Image Specialization:
If you need an image consultant for your business, then working with consultants who mainly focus on the fashion industry won’t make sense.
Those specializing in personal fashion won’t be able to help your organization. You would need someone who knows everything about honing the executive image of your employees and organization as a whole.
An employee’s image directly correlates to how your clients feel about your company. This is why you need to hire someone who can help your employees represent your company better through their executive image.
6- Look at How They Present Themselves:
Before you decide who is fit for coaching your employees, check how the image consultants present themselves. First impressions matter, so go for someone who you think can help in taking your business to the next level.
Hire someone who understands your business culture and industry at large. They must even be aware of the profile of participants in your business. As image consultants, they should also be dressed for that part. If they cannot present themselves in the right manner and practice what they preach, they might not be the right fit for you.
Putting the Best Image Forward:
You need to find an image consultant who gives you the latest and current advice. This way you can stay relevant through your business communication. Image consultants also help in building your presence that will help in sealing your credibility as a business. You can develop a uniform business brand that can set you apart from the competition.
An award-winning Image Management Professional, Suman Agarwal has helped students, home-makers, women on sabbatical as well as people seeking second career alternatives to explore Image Management and Soft Skill Training as a vibrant professional choice. She frequently writes blog posts about the urgent need of image consulting professionals and soft skill trainers in the 21st century and loves guiding people in exploring lucrative career.