If you like the idea of running your own business and have an entrepreneurial mindset, combining your passion and talents and launching your own startup may be the way forward. However, for those who haven’t got experience in running a company, you need to understand the importance of marketing and how it can be the difference between expanding your customer base and struggling to get by.
No matter how much money you have to play around with, there are lots of marketing channels that are not only cost-effective, but yield the most results. To help propel your startup forward and increase your audience, here are ten of the most effective marketing methods that you should be using today.
Establish a Social Media Presence
If used correctly, social media can be the perfect platform to market and promote your startup. Facebook especially is home to billions of active users from across the globe, meaning should you want to attract customers far and wide from other continents, you can do so with a click of a button. Launching a Facebook or Instagram business page is one of the best ways to get your name out there and make people take notice of what you do. However, you will need to be consistent with keeping your page updated and use content that catches the reader’s eye.
As a business owner, you may not have the time for, or expertise in, social media, which is why you may benefit from employing a specialist team who can oversee your social media engagement. When running a marketing campaign, you must have employees who can yield the best results for your brand.
Run Your Own Blog
If you are about to launch your first startup and want to increase your visibility, one of the best ways to achieve this is by setting up a blog. Establishing your presence and showing that you’re an expert in your field is a great way to gain trust from consumers and make you stand out from rivals. In a nutshell, the more blog content that you create, the better opportunities you will have to appear higher in search engine results. What’s more, as you start to fill your blog with content, you will drive organic traffic to your business page too.
Blogging is the perfect platform to boost your SEO strategy and expand your audience base. To keep readers interested and dedicated to your blog, make sure that it’s regularly updated, otherwise they will go elsewhere.
Search engine optimization is all about getting your website and blog to the top of search engine ranking results. However, as a startup owner, you will be facing fierce competition from existing businesses (regardless of your niche). This means you need to do everything you can to get your pages above rivals. Thankfully, there are lots of expert SEO tips and advice that can boost your website traffic this year, such as concentrating on the user experience, ranking for featured snippets, as well as optimizing your page for voice search.
Other things you can do to have an effective SEO strategy include analyzing Google’s first page, optimizing for on-page SEO, as well as defining and tracking your goals. Google Analytics is a great tool that you can use to monitor campaigns and examine how much traffic you receive on your website and blog.
If you’ve never heard of PPC advertising, you will likely lose out on tons of valuable revenue and traffic to your business website and blog. Put simply, PPC advertising is a model that advertisers pay every time a user clicks onto one of their online adverts. And should you use Google Ads for your PPC advertising, you can measure and track your results with ease thanks to Google Analytics. You will get a high-level insight into the number of clicks, impressions, and conversions your audience has on each page of your website when using Google Analytics. Click here to discover other tools that can help the modern marketer succeed.
Use Email Marketing
While a lot of your focus should be on the marketing tactics above, you shouldn’t neglect the importance of email marketing. When it comes to turning potential customers into loyal followers, a way to achieve this includes building an email list, sending out personalized content, and showing that you value and appreciate your audience. With so much competition on the market, businesses need to do what they can to stay ahead, so make sure you use email marketing to your advantage.
When interested consumers land on your website or blog, you should prompt them to sign up to your email list. Once they do so, you can send out regular updates on your business’s products or services, as well as provide exclusive discounts and coupons that only subscribed members can access. Make sure you understand your target demographic well, as you may start to send out content that isn’t relevant to the user or spam their inbox which can turn consumers off.
Partner with an Influencer
As we move into 2021, influencer marketing is one of the best tactics for gaining awareness among your audience. You can build relationships with influencers who are somewhat trusted and respected on social media platforms like Facebook, Twitter, and Instagram. Once you’ve made a connection, you can work with influencers to market and promote your products or services to their followers.
When researching influencers to partner with, make sure they are relevant to your niche and have a good number of followers, otherwise the time and money you put into this venture won’t pay off. The bigger the audience they have, the more chance you have of securing interest in your company.
Update Your Website
While it may seem like an obvious marketing tactic, you will be surprised at how many business owners forget to regularly update their website. Even if your page looks professional and sets off a great first impression, if you start neglecting it, visitors will see that you aren’t putting enough attention into your brand. Whether it’s posting news updates about the latest happenings in your business, or you have new products you want consumers to see, make sure your page is regularly updated.
What’s more, regularly updated quality content can boost your organic search ranking and show customers that you’re doing everything you can to keep up with the times. If you don’t have the time yourself to commit towards updating your page, you will need to hire someone to monitor your website.
Invest in Video Marketing
With 2021 now in full swing, all startup owners must be aware of the latest trends and developments in their field. When it comes to marketing, using video is a powerful way to get users interested in your products or services. If you put yourself in the consumer’s shoes, the last thing you want is to be greeted with paragraph after paragraph, which is why you should use video to rank higher in search engine results, bump up conversions, and influence users to stay invested in your brand.
You can also post video tutorials that showcase to users how to use your products the right way. Platforms like YouTube can be the perfect place to house your videos and build a loyal audience. Just like with any social media platform, you will need to set aside plenty of time and focus on building subscribers to your business YouTube page.
Consider Guest Blogging
In many cases in the marketing world, it’s a case of not what you know, but who you know. If you’re not getting the traffic you want to your website and blog, it may be worth guest blogging on other people’s pages. Doing so will not only give you the opportunity to build strong connections with experts in your field, but they will also place links to your website and blog which can boost traffic.
There are numerous other key benefits you can gain from guest blogging, such as growing your social media following list, enhancing your online reputation, growing brand awareness, and generating qualified leads.
Host a Virtual Event
When marketing your products, it may be worth considering hosting a virtual event. For a successful product launch, you need as many people as possible to be aware. Therefore, using the right video conferencing software, sending out invitations to your email list, and factoring in plenty of time to promote the event is key for success.
If you want to bring clients on board and work with your startup, it’s best to use platforms like Zoom that allow you to connect one on-on-one, whereas if you have a product launch and want all your email list and more to tune in, hosting a Facebook or Instagram live may be the better option.
Regardless of what kind of startup you plan to run, as long as you use the right marketing tactics, your efforts will pay off in the long run, helping to secure interest to your brand. Whether it’s by launching and maintaining a blog, or understanding the power of SEO, the more knowledge you have in the marketing world, the better equipped you will be at running a successful startup.
All the tactics above are successfully executed by thousands of businesses online to keep ahead of competitors. If you’re not seeing the results you expect from your campaign, simply try another method that will keep customers engaged with your brand.