Influencer marketing has conquered over social media and is a crucial way for your product to reach the target base. In the past few years, this entirely untapped way of sharing has presently expanded and has become an efficient and easy way to get your product in front of customers. Ordinary people like us, with a large following, are searching for brands and products, reviewing them, and giving our honest feedback online.
Whether it is on your Instagram discover page or hidden in your YouTube suggested section, this is present on every kind of social media platform.
SEO and influencer marketing:
SEO is the abbreviation for Search Engine Optimization. It is the process or practice of enhancing the quantity and quality of traffic to your website. This is accomplished through organic search engine results.
Confluencr – India’s Largest Influencer Marketing agency has explored different ways influencer marketing can make your SEO into a digital powerhouse. Influencer marketing is a powerful tool to add an SEO toolbox.
Why Influencer Marketing Matters To Brands?
Influencer marketing builds inbound links
Creating content-driven influencer campaigns is one way to get around this. Traditionally, influencers are used by brands to create “commercials” for their products. Influencers are very sales driven and concentrate predominantly on pushing a product or brand directly
Why not create campaigns that are connected to specific issues in your industry while working with influencers?
Get influencers to create video or text content based on their thoughts on a particular topic, citing your site as a resource instead of making them an extension of your sales team.
To begin earning those inbound links, you may have to begin with micro-influencers (influencers with a highly engaged audience but a small number of followers) depending on your pre-decided budget.
Influencer marketing boosts brand visibility and engagement
Many brands and marketers are getting heard over the buzz and this the biggest challenge that they are facing
There is fierce competition in today’s digital marketplace. According to Moz (an SEO app), traffic and engagement are ranked number five among the most important ranking factors.
In simple words, the more you engage your audience, the more traffic will be driven to your site, products, and services.
This is why influencer marketing is an important asset in every industry and especially in business.
92 percent of people trust recommendations from other people over product ads. And whom do customers know? The people, the celebrities, the influencers they follow on their respective social media.
A study by Twitter found that users trust influencers as much as they trust their friends.