In the age of digital marketing, some businesses still use banner signs for advertising their products and services. You can see the storefront banners in front of retail stores and even inside them. The billboards installed on the intersection of roads and traffic signals are there to advertise a brand, product, or service.

Most businesses are shifting towards digital advertising, but physical banner signs still hold their relevance and importance in the promotion of products, services, and brands. There are a variety of banner signs that business use to advertising and brand awareness. Let us check out the types of banner signs.


Billboards are large banner signs installed in crowded areas for maximum exposure to the public. Most big brands like Coca Cola, Pepsi, Mc Donald’s use billboards for advertising their products. Billboards offer maximum exposure for products, services and are visible from a distance due to large size.

Vinyl banners

As the name indicates, vinyl banners are made of vinyl material and are available in all sizes. The best advantage of vinyl banners is that they are highly versatile. You can create any design for your advertisement and have them in any size. Business can get small and medium-size banners for indoor use and large ones for outdoor use. Moreover, they are cheaper than billboards and mesh banners and can be installed anywhere.

Mesh banners

The mesh banners are also made of vinyl fabric, but they have tiny perforations in the material. They are fitted on a metal frame and can tolerate harsh weather conditions. Mesh banners are ideal to use in locations that experience frequent rains and winds. The small holes in the fabric allow the air to pass through them and prevent the banner from blown off. The bold graphics and high-quality ink does not fade away and stay good for years.

Construction signage

The real estate developers use construction signage for advertising their projects. They use them on the construction sites as well as at other places for the promotion of their present and upcoming projects. Construction banners are usually installed on the fencings and boundaries of buildings or construction sites. It offers the maximum visibility from the people passing by these sites.

Pull up and Retractable Banners

Also known as roll-up banners, the pull-up banner stands are perfect for use in tradeshows and indoor retail stores. They are usually six feet in height and varying breadth depending on the requirement of the advertiser. They are portable and easy to carry anywhere. The retractable system allows you to install them instantly at any place like an event or tradeshow. However, pull up banners cannot be created much broader than five feet.

Pop up Booth and Displays

The pop up booths and displays are used in tradeshows and exhibitions for the advertisement of a brand or its products and services. Businesses install them at the back or wall of an exhibition’s shell. Pop up booths can stretch wider them retractable banners due to their dimensional nature and sturdier support. The installation is not as easy as pull up banners, but you can take it down within a few minutes.

Suspended and hanging banners

Hanging banners hang from a ceiling or support to display ads above an audience to create maximum visibility and impact. While installing them on the roof is a bit challenging in places like shopping malls, the likely results will be worth the effort. Hanging banners are highly versatile, and you can get any shape of banners like rectangular, triangular, elliptical, and miscellaneous shapes.

Step and repeat banners

The neutral backdrops and booths in tradeshows and events are don’t look attractive, but they are a necessary evil. The photos should be taken, and presentations must attract an audience in the events. That is why advertisers want a neutral background for clear visibility.

Step and repeat banners can cover the boring backgrounds and garish wallpapers with your company’s name and logo. They offer a neutral background while advertising your brand to the audience. The repetition of a business name and logo allow people to see and remember them for longer.

Informational signs

In addition to banner signs for advertisement, there are directional and informational signs. Businesses use informational signs to inform customers and visitors about various areas of their premises. For example, a reception sign shows the reception area, and a staircase sign indicates stairs. There are similar signs in a shopping mall that helps people find various areas like clothing, cosmetics, footwear, bags, electronics, and billing counters.

Final words

These are the types of banner signs that businesses use for advertisement. Banners signs can advertise products, services, events, tradeshows, and also create brand awareness among people. Using the right banner signs at the right locations can offer maximum exposure and help attract customers to a business.


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